Baskin Robbins Is Conducting Research on Possible New Ice Cream

question 153

Multiple Choice

Baskin Robbins is conducting research on possible new ice cream flavors and products. It is selecting at random 100 males and 100 females in order to collect data. This is an example of ____ sampling.

• A)nonprobability
• B)random
• C)quota
• D)stratified
• E)selective

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Definitions:

Consumer Buying

The purchasing activities of individuals and households for their personal use or consumption or to meet the collective needs of the household unit, such as a family or individual.

Organizational Buying

The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

Psychological Buying Needs

The emotional and mental reasons that motivate consumers to make a purchase, such as status, security, and self-esteem.

Personal Influences

The effects that individuals' personalities, preferences, and characteristics have on their decisions and behaviors.