There Is Some Concern That Marketing Research Has Been Used

question 13

Multiple Choice

There is some concern that marketing research has been used incorrectly by some firms. The major problem comes from ____ because the researcher wants to obtain favorable results.

• A) using an inappropriate sample
• B) bias and distortion
• C) trying to be objective about views and opinions
• D) using in-house research departments
• E) employing large research firms, such as Gallup

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Definitions:

Clan Groups

Social units comprising families or communities that share a common ancestry and culture, often found in tribal societies.

Stonemasonry

The craft of shaping, arranging, and assembling stones to create structures or sculptures, a practice dating back to ancient times.

Inka

Pertains to the largest empire in pre-Columbian America, centered in modern-day Peru, known for its advanced administrative, architectural, and engineering achievements.

South America

A continent located in the Western Hemisphere and mostly in the Southern Hemisphere, known for its diverse cultures, landscapes, and history.