The Following Are All Guidelines for Questionnaire Construction That Support

question 177

Multiple Choice

The following are all guidelines for questionnaire construction that support ethical marketing research except to

• A)allow the interviewer to introduce him/herself by name.
• B)indicate that this is a marketing research project.
• C)explain that no sales will be involved.
• D)state the likely duration of the interview.
• E)keep the name of the research company confidential.

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Definitions:

Expenditure

The act of spending money for goods or services, encompassing both capital and operational expenses.

Variable Overhead Efficiency Variance

The difference between the actual variable overhead costs incurred and the standard variable overhead costs expected for the actual production level.

Standard Cost

A predetermined cost of manufacturing a single unit or a number of product units during a specific period under current or anticipated operating conditions.

Overhead Applied

An accounting method used to allocate estimated overhead costs to specific products or job orders based on a predetermined rate or method.