Use the Following to Answer the Questions

question 189

Multiple Choice

Use the following to answer the questions.
Colin Jackson recently purchased Blue Waters Adventures,a kayak and canoeing rental business near the Chatsworth River in Arizona.Even though the winters in the area can be cold,kayaking and canoeing activities are generally popular year-round.After two months of operation,it became clear why the previous owners had sold the business: even though it seemed to be ideally located,sales were extremely disappointing.
-Refer to Scenario 4.2.Colin developed a research design to aid his investigation.This design included a questionnaire that attempted to measure "outdoor activity preferences"; however,Colin's MBA professor said that the questionnaire measured not "outdoor activity preferences" but something else.The professor was questioning the research design's

• A) reliability.
• B) significance.
• C) truthfulness.
• D) corroboration.
• E) validity.

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Definitions:

Lead Policy

A set of guidelines or principles defining how to take the initiative or precedence in a specific area or situation.

Performance-Based Pay

A compensation system where an employee's pay is directly linked to their performance outcomes or achievements.

Stage of Development

The phase within a process, organization, or product lifecycle characterized by specific attributes or milestones.

Union Demands

The requirements or changes proposed by a labor union on behalf of its members, typically during negotiations with management.