Use the Following to Answer the Questions

question 1

Multiple Choice

Use the following to answer the questions.
Colin Jackson recently purchased Blue Waters Adventures,a kayak and canoeing rental business near the Chatsworth River in Arizona.Even though the winters in the area can be cold,kayaking and canoeing activities are generally popular year-round.After two months of operation,it became clear why the previous owners had sold the business: even though it seemed to be ideally located,sales were extremely disappointing.
-Refer to Scenario 4.2.Before administering the questionnaire,Colin discovered through talking to other sports rental businesses that,although retired males made up a small percentage of the area's population,they often rented kayaks and canoes.In light of this,Colin decided to include a minimum of 25 percent retired males in his sample.The final choice of respondents was left up to the interviewers.This sampling method is known as ____ sampling.

• A) quota
• B) stratified
• C) random
• D) representative
• E) area

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Definitions:

Acquisition Differential

The excess of the cost of acquisition over the fair value of the net assets acquired in a business combination, often attributed to intangibles like goodwill.

Fair Value Enterprise Method

A valuation method that estimates the value of an entire enterprise as if it were traded in a fair and open market.

Non-Controlling Interest

A share in the equity of a subsidiary not owned by the parent company, also known as minority interest.

Control Premium

An additional amount paid over the fair market value for a controlling interest in a company.