Age, Rate of Product Use, Location, and Gender Are All

question 10

Multiple Choice

Age, rate of product use, location, and gender are all examples of common

• A) demographic variables.
• B) geographic characteristics.
• C) targeting strategies.
• D) psychographic variables.
• E) segmentation variables.

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Definitions:

Capital Gains Yield

The price appreciation component of the total return on an investment, excluding dividends if any.

Dividend Yield

An indicator of the proportion of dividends disbursed annually by a company to the price of its shares.

Preemptive Rights

Rights that allow existing shareholders to purchase additional shares before the company offers them to the public, helping to maintain their ownership percentage.

New Stock Issues

New Stock Issues pertain to the release of additional shares into the public market by a company, aimed at raising capital.