When the Needs of Individual Consumers in a Target Market

question 188

Multiple Choice

When the needs of individual consumers in a target market for a specific product are similar and the organization can satisfy most customers with a single marketing mix, the best approach to use may be the ____ strategy.

• A) undifferentiated
• B) differentiated
• C) segmented
• D) concentrated
• E) heterogeneous

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Definitions:

Rational Appeal

A method of persuasion that uses logical arguments and factual evidence to convince others, often employed in advertising and speeches.

Emotional Appeal

A persuasive strategy that attempts to influence an audience's feelings to win an argument or get support.

Male Doctor

A medical professional who is male, trained and licensed to practice medicine, often specializing in specific areas of health care.

Social Research

The systematic investigation of societal patterns, relationships, and cultural norms through various methods such as surveys, observations, and analysis.