Individuals, Groups, or Organizations with One or More Similar Characteristics

question 100

Multiple Choice

Individuals, groups, or organizations with one or more similar characteristics that cause them to have similar product needs are classified as

• A) market segments.
• B) heterogeneous markets.
• C) concentrated markets.
• D) demographic segments.
• E) strategic segments.

---

Definitions:

Customer Relationship Marketing

Customer relationship marketing is a strategy that focuses on building and maintaining long-term, engaging relationships with customers to foster loyalty and repeat business.

Transaction Selling

A sales approach focused on single, one-time deals rather than developing long-term customer relationships.

Relationship Selling

A sales approach focusing on building long-term relationships with clients rather than focusing solely on individual transactions, emphasizing trust and mutual benefit.

Partnering/Consultative Selling

A sales approach that focuses on building a long-term relationship with the customer, where the seller acts more as an advisor than a traditional salesperson.