If Campbell Were to Offer Single Serving "Soup for One

question 136

Multiple Choice

If Campbell were to offer single serving "Soup for One" packages to small household markets,it would be using segmentation based on

• A) income.
• B) ethnicity.
• C) taste.
• D) geographic considerations.
• E) family life cycle.

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Definitions:

Utility Function

This term represents a model or formula that economists and theorists use to calculate the amount of satisfaction or happiness a consumer derives from consuming a particular bundle of goods.

Nuts

Typically refers to a hard-shelled fruit of some plants that have an indehiscent seed, or in a broader sense, a significant source of nutrition and energy in the human diet.

Berries

Tiny, succulent fruits that are usually eatable, often having a juicy texture, spherical shape, vivid colors, and a flavor that ranges from sweet to sour.

Perfect Substitute

Goods that can be used in place of one another with no loss of utility to the consumer.