AOL Time Warner Uses Its Sales Reports Broken Down by Geographic

question 4

Multiple Choice

AOL Time Warner uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections.In this example,AOL Time Warner is using

• A) internal sampling.
• B) internal primary data.
• C) external secondary data.
• D) external primary data.
• E) internal secondary data.

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Definitions:

Positive Attitude

A mindset that focuses on the good aspects of any situation and expects positive outcomes, influencing one’s behavior and interactions.

Human Skills

Abilities that enable individuals to work well with others, such as communication, empathy, and leadership.

Nonmanagerial Employees

Workers within an organization who do not have supervisory roles or responsibilities.

Day-to-day Decisions

Operational choices made on a regular basis within an organization, dealing with routine tasks and immediate issues.