Which of the Following Is the Biggest Drawback to Using

question 131

Multiple Choice

Which of the following is the biggest drawback to using psychographic variables?

• A)They are not strongly reflective of consumer behavior.
• B)They are difficult to measure.
• C)They give poor information about consumer needs.
• D)They do not reflect socioeconomic characteristics of consumers.
• E)The resulting segments are difficult to be reached.

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Definitions:

Denial

A defense mechanism in which a person refuses to accept reality or facts, often as a way to protect themselves from dealing with uncomfortable emotions or situations.

Sublimation

A defense mechanism in which socially unacceptable impulses or idealizations are unconsciously transformed into socially acceptable actions or behavior.

Altruism

The selfless concern for the well-being of others without expecting any reward.

Passive Aggression

A behavior characterized by indirect resistance to the demands of others and avoidance of direct confrontation.