If a Company Segments Its Market on the Basis of Their

question 1

Multiple Choice

If a company segments its market on the basis of their reasons for purchasing a particular product, the primary segmentation variable in use is

• A) lifestyle.
• B) motives.
• C) personality.
• D) benefit expectations.
• E) personality attributes.

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Definitions:

Immune System

The body's defense mechanism against infectious organisms and other invaders, comprising various cells, tissues, and organs.

Adrenal Cortex

The outer portion of the adrenal gland that produces steroid hormones such as cortisol, which regulates metabolism and the immune response, and aldosterone, which controls blood pressure.

Cortisol

A hormone released by the adrenal glands in response to stress or low blood glucose.

Blood Sugar

The concentration of glucose in the blood, an important energy source for the body's cells.