When a Business Has a Relatively Small Number of Customers

question 124

Multiple Choice

When a business has a relatively small number of customers, a preferred method of forecasting is

• A) regression analysis.
• B) trend analysis.
• C) the Delphi technique.
• D) a market test.
• E) a customer forecasting survey.

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Definitions:

Product Positioning

The process of determining the place a product occupies in consumers' minds relative to competing offerings, focusing on perceptions, impressions, and benefits.

Cost-Volume-Profit Analysis

An accounting methodology used to estimate the impact of varying levels of costs and volume on operational profit.

Manufacturing Firm

A business that produces goods in large quantities using raw materials, components or parts, and machinery, often within a factory setting.