Scenario 6.2 Use the Following to Answer the Questions

question 33

Multiple Choice

Scenario 6.2
Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that different rail lines wanted engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for shortline transport.
-Refer to Scenario 6.2. What segmentation variable is GE Transportation using to select a target market?

• A)Demographic
• B)Benefit expectations
• C)Income
• D)Volume usage
• E)Psychographic

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Definitions:

Widgets

Generic term for a manufactured product or a user interface element in software applications that can be easily placed and configured within a system.

Liquidated Damages

A predetermined amount of money that must be paid as compensation if a party breaches a contract.

Penal

Relating to, involving, or prescribing a penalty, often used in the context of laws, regulations, or punishments.

Wrongfully Returning

This term does not correspond to a widely recognized legal or business concept as described and thus may require additional context for accurate definition.