Segmentation Variables Are Usually Grouped into Four Categories

question 208

Multiple Choice

Segmentation variables are usually grouped into four categories:

• A) demographic, geographic, religion, and income.
• B) geopolitical, income, behavioristic, and psychographic.
• C) attitudes, lifestyles, behaviors, and gender.
• D) geographic, demographic, psychographic, and attitudes.
• E) demographic, geographic, psychographic, and behavioristic.

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Definitions:

Electronic Performance Support System

An integrated electronic environment that is available to and easily accessible by employees, providing immediate, on-demand access to personalized guidance, information, tools, and support.

Traditional Performance Aid

A method or tool used to improve job performance, such as manuals, checklists, or job aids that provide guidance and information to employees.

Seminar

A meeting or conference for discussion or training on a specific subject, often involving interactive and group activities.

Webinar

An online seminar or workshop that is conducted over the web, allowing participants to interact in real-time.