Abercrombie & Fitch Is Developing a Program to Get to Know

question 115

Multiple Choice

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

• A)customer's reactions to marketing strategy can impact the firm's success
• B)all customers are the same when it comes to buying behavior
• C)a firm should create a marketing mix that satisfies customers
• D)it helps the marketer predict how consumers will respond to marketing strategies
• E)the marketing concept stresses that a firm should know its customers

---

Definitions:

Compounded Monthly

Involves the calculation of interest by applying the interest rate to the sum of the initial principal and any accumulated interest, repeated monthly.

Economic Value

The measurement of the benefit provided by a good or service to an economic agent.

Quarterly Dividends

Dividends paid by a corporation to its shareholders at the end of each quarter of the fiscal year.

Compounded Quarterly

Interest calculation method where interest is added to the principal four times a year, affecting the total interest earned or paid.