Extended Problem Solving Is the Type of Consumer Problem-Solving Process

question 49

Multiple Choice

Extended problem solving is the type of consumer problem-solving process that

• A)involves no conscious planning but rather a powerful and persistent urge to buy something.
• B)is the most complex problem-solving behavior,which comes into play when a purchase involves unfamiliar,expensive,or infrequently bought products.
• C)requires a moderate amount of time for information gathering and search.
• D)is the creation and maintenance of a collection of products that satisfy a person's needs and wants.
• E)requires very little search-and-decision effort and is practiced when buying low-cost and frequently purchased products.

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Definitions:

Operant Conditioning

A method of learning that employs rewards and punishments for behavior.

Operant Conditioning

An educational method where the intensity of a behavior is adjusted by rewards or consequences.

Vicarious Learning

Learning that occurs by observing the actions and outcomes of others’ behavior, rather than through direct experience.

Rewarded

Given something, usually of value or significance, in recognition of service, effort, or achievement.