The Three Major Categories of Influences on the Consumer Buying

question 87

Multiple Choice

The three major categories of influences on the consumer buying decision process are

• A) situational influences, demographic influences, and psychological influences.
• B) social influences, situational influences, and marketer-dominated influences.
• C) demographic influences, situational influences, and marketer-dominated influences.
• D) situational influences, social influences, and psychological influences.
• E) marketer-dominated influences, psychological influences, and person-specific influences.

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Definitions:

Intellectual Tasks

Activities that require mental effort, cognition, and processing, such as problem-solving and abstract thinking.

Crystallized Intelligence

This refers to the accumulation of knowledge, facts, and skills that one acquires through education and experience.

Fluid Intelligence

The aspect of intelligence involving the ability to reason abstractly, think logically, and solve problems in novel situations, independent of acquired knowledge.

"g" Factor

A term in psychology that refers to the general intelligence factor, believed to represent the common skills and abilities that underlie all intelligent behavior.