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When a Product Is a Conspicuous One, Reference-Group Influence Is

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When a product is a conspicuous one, reference-group influence is more likely to affect the brand decision.


Definitions:

Evaluate

To figure out the valuation of an expression.

Principal Square Root

The principal square root is the non-negative root of a given number, represented as sqrt(x) for a non-negative number x.

Real Roots

The solutions of an equation that are real numbers.

Calculator

A calculator is a device or software used for performing mathematical calculations, ranging from basic arithmetic to complex mathematical operations.

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