Marketers Who Attempt to Use Reference-Group Influence in Advertisements Are

question 203

Multiple Choice

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

• A)people in a specific group buy the product and are highly satisfied by it.
• B)reference groups should be of little concern to the consumer.
• C)reference groups are "in" and everyone should belong to at least one.
• D)all products and brands are influenced by reference groups.
• E)people in a specific group have tried the product and dislike it.

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Definitions:

Criteria For Validity

The standards or benchmarks that must be met to determine the accuracy, reliability, and legitimacy of a study, research findings, or argument.

External

Originating from or situated outside of something or someone, often influencing or affecting it from the outside.

Operationalization

The process of defining a fuzzy concept so as to make the concept measurable and to understand it in terms of empirical observations.