In What Ways Can a Company Use YouTube to Its

question 150

Essay

In what ways can a company use YouTube to its advantage?

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Definitions:

Sustainable Advantages

Sustainable advantages are competitive edges that a company can maintain over its competitors for a long period, often derived from unique resources, capabilities, or market position that are difficult to replicate.

Competencies

Refers to the abilities and skills that enable an organization or individual to perform effectively.

Marketing Activities

Actions or tactics utilized by a business to promote its products or services, these can include advertising, content marketing, social media campaigns, and more.

Marketing Plan

A comprehensive document or blueprint detailing a business's marketing strategies, efforts, and campaigns for a particular period.