A Marketer's Use of Framing Can Make a Product Characteristic

question 220

True/False

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

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Definitions:

Cash Discount

A reduction in the price of an item for sale, offered by the seller as an incentive for the buyer to pay promptly.

Trade Credit

Short-term financing extended by a seller to a buyer allowing the latter to purchase goods or services and pay for them at a later date.

Trade Credit

The credit extended to a buyer by a supplier, allowing the buyer to purchase goods or services and pay for them at a later date.

Trade Creditors

Trade creditors refer to suppliers from whom a business has purchased goods or services on credit, payable within a short period, typically less than one year.