Scenario 8.2 Use the Following to Answer the Questions

question 165

Multiple Choice

Scenario 8.2
Use the following to answer the questions.
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's. It also sells its products to independent repair centers, dealers, and other wholesalers in the northeast and southern states. Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky, Tennessee, and Alabama. Research also shows that most of the dealers who sell directly to individual consumers are in the midwestern states, while dealers who sell to small business landscaping companies tend to be located in the northeastern states. Company executives are considering expansion of its distribution to markets in the midwest.
-Refer to Scenario 8.2. When Precision Brake's sales team calls on tractor manufacturing companies, the first person they usually talk to is the receptionist. In this example, the receptionists would be considered to be ____, part of the buying center.

• A)gatekeepers
• B)influencers
• C)users
• D)buyers
• E)controllers

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Definitions:

Adverse Medication Effects

Unintended, harmful reactions experienced during drug therapy.

Prescribed Medications

Medicines that are given or recommended by a healthcare provider to treat or manage a specific medical condition.

Temper Tantrum

A Temper Tantrum is an emotional outburst, usually seen in young children, that can include crying, screaming, and aggressive behavior as a response to frustration or unmet needs.

Superego

A component of Sigmund Freud's personality theory that represents the ethical component, providing moral standards by which the ego operates.