An Individual Knows That a Product Exists, but Has Little

question 154

Multiple Choice

An individual knows that a product exists, but has little information regarding the product and does not seek additional information. In what stage of the product adoption process is that person?

• A) Trial
• B) Adoption
• C) Interest
• D) Awareness
• E) Evaluation

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Definitions:

Extension-of-Self

The concept of external objects being perceived as part of one's identity or self.

Self-Esteem

The degree to which an individual values themselves, which can influence their motivation, behavior, and emotional wellbeing.

Study of Values

The examination of people's beliefs about what is important in life, which can influence their behavior and decision-making processes.

Thematic Apperception Test

A projective psychological test that asks respondents to create stories about ambiguous images, used to uncover underlying thoughts, feelings, and themes.