What Are Some of the Major Concerns of Business Customers

question 76

Essay

What are some of the major concerns of business customers in making purchase decisions?

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Definitions:

Congruent

Corresponding in character or kind; in agreement or harmony.

Unchangeable

Something that cannot be altered, modified, or affected by external forces or actions.

Self-concept

An individual's awareness and understanding of their own personality, skills, and traits, forming the basis of their identity.

Carl Rogers

A prominent psychologist known for developing client-centered therapy and his contributions to humanistic psychology.