Standardizing Many Nike and Adidas Shoe Models Worldwide Is an Example

question 2

Multiple Choice

Standardizing many Nike and Adidas shoe models worldwide is an example of

• A) globalization.
• B) customization.
• C) nationalization.
• D) culturalization.
• E) internationalization.

Identify and differentiate the characteristics and buying behaviors of B2B markets compared to B2C markets.

Describe the roles within a buying center and the importance of each in the B2B purchasing process.

Distinguish between different B2B buying situations: new buy, straight rebuy, and modified rebuy.

Understand the concept of an evoked set in consumer decision-making.

---

Definitions:

Call Centre

A centralized office used for receiving or transmitting a large volume of inquiries by telephone, often for customer service purposes.

Quality Of Service

The degree to which a delivered service meets the expectations and requirements of the customer.

Person Analysis Process

A method in training needs assessment aimed at determining individual employees' deficiencies and the necessary training to address them.

Needs Analysis

A method used to determine and address gaps between current conditions and desired outcomes or performances.