Examlex
Scenario 8.2
Use the following to answer the questions.
KFC opened its first franchised restaurant outside of North America in England in 1964. Now, over a billion KFC chicken dinners are sold annually at more than 80 countries and territories around the world. KFC has established its own processing plants in these countries to ensure the quality of its chickens and other food items. In the U.S., the menu at KFC is usually the same in all restaurants, with only a very few additional items available in different regions. However, when KFC first franchised into Asian countries, it added many unusual local delicacies to the menu¾items such as fried octopus and squid. Additionally, the franchised stores in Asian countries display cooked food in "plates" near windows at the front of the store. This is a tradition for many restaurants in these countries¾to offer the customer passing by a preliminary view of their product.
-Refer to Scenario 8.2. Suppose that KFC's parent company experienced difficulty in opening its restaurants in China unless KFC was willing to pay the government a "bribe". If KFC were to resort to paying this bribe in China saying that "it's different doing business there"¾this would be an example of
Cliché
An expression, idea, or element of an artistic work that has become overused to the point of losing its original meaning or effect.
Jargon
Specialized terminology associated with a specific field or area of activity that may be difficult for outsiders to understand.
Requesting Action
The act of asking someone to perform a specific task or duty.
Rebate
A partial refund following the purchase of a product, often used as a purchase incentive.
Q67: As digital communication technologies have advanced, it
Q67: Which of the following trade alliances differs
Q68: A new trend in video marketing is
Q108: How do globalized marketing strategies differ from
Q117: Changes in an individual's thought processes and
Q122: If Hyundai, a Korean automobile manufacturing firm,
Q125: Globalization of marketing involves developing marketing strategies
Q150: Refer to Scenario 11.1. Molly has been
Q160: Value analysis focuses primarily on the examination
Q167: In which stage of the product life