The Study of the Cultural Environment Is Unnecessary in the Foreign

question 145

True/False

The study of the cultural environment is unnecessary in the foreign market because foreign consumers will accept anything that American marketers have to sell.

---

Definitions:

Networking

Networking is the process of building, maintaining, and utilizing relationships for professional or social advantages.

Germany

A country in Central Europe known for its rich history, cultural heritage, and significant contributions to arts, science, and philosophy.

Talent

Natural aptitude or skill possessed by an individual.

International Marketing

The practice of promoting and selling products or services across national borders.