IHOP Is Active on Facebook for the Purpose of Engaging

question 93

Multiple Choice

IHOP is active on Facebook for the purpose of engaging in ____ marketing.

• A) distant
• B) relationship
• C) controlled
• D) experiential
• E) community

---

Definitions:

Sex-Neutral Faces

Faces that do not clearly exhibit features traditionally associated with either the male or female gender, making the gender of the person difficult to determine based on facial characteristics alone.

Computer-Generated

Imagery or content created with the use of computer software.

Japanese-American

A person of Japanese descent who is a citizen or resident of the United States.

Business Meeting

A gathering of people working together to make decisions or solve problems related to the operations of a business or organization.