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As a result of the increasing usage of digital media,some of the marketer's control over dispensing product information has been placed
Variable Costs
Expenses that vary directly with the level of business activity.
Fixed Costs
Costs that do not vary with the level of output or sales, such as rent, salaries, and insurance premiums.
Internal Rate of Return
The discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero, used to evaluate the profitability of potential investments.
Accounting Basis
Refers to the method of recording accounting transactions; either on a cash basis or on an accrual basis.
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