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Consumers are reluctant to purchase substitute brands if a desired brand of a convenience product is unattainable.
Major Organic Product
The primary substance produced in the largest amount from an organic chemical reaction, given the reactants and conditions.
Nucleophilic
Pertaining to a molecule or ion that donates an electron pair to form a chemical bond in reaction.
Substitution Reaction
A chemical reaction where one functional group in a chemical compound is replaced by another.
Mechanism
A mechanism is a description of the step-by-step process by which reactants are transformed into products in a chemical reaction, including the intermediate stages and transition states.
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