Johnson & Johnson Learns About Consumer Needs by Understanding the Environment

question 8

Multiple Choice

Johnson & Johnson learns about consumer needs by understanding the environment in which a product is used and the different applications of the product. The company uses ____ as a research tool to gain this information.

• A) futurism
• B) social networking
• C) giveaways
• D) promotional events
• E) sponsorship

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Definitions:

Website Algorithm

A set of computational rules and processes that determine how data is displayed or ranked on a website, commonly used in search engines and social media platforms.

Advertising Formats

Advertising formats refer to the various ways in which promotional content can be presented to audiences, including digital ads, print ads, video commercials, and social media posts.

Social Context

The environmental and cultural factors that influence the behaviors, actions, and interactions of individuals or groups within a society.

Socially Generated Data

Information created by users through online interactions and activities on social media platforms, often analyzed for trends, behaviors, and insights.