Scenario 12.1 Use the Following to Answer the Questions

question 79

Multiple Choice

Scenario 12.1
Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009.
About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 12.1. Improving the taste of Cheetos Crunchies was a(n) ____ modification.

• A)quality
• B)sensory
• C)functional
• D)benefit
• E)aesthetic

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Definitions:

Homogeneous Product

A product that is considered the same across different producers with no differentiation in the eyes of the consumer.

Economies Of Scale

The cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Homogeneous Product

A product that is seen as identical across producers, with no distinct differences from the consumer's perspective, leading to perfect competition.

Barriers To Entry

Obstacles that limit the freedom of potential rivals to enter and compete in an industry or market.