The Phase of New-Product Development in Which a Small Sample

question 100

Multiple Choice

The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called

• A) concept testing.
• B) customer response testing.
• C) idea analysis.
• D) test marketing.
• E) screening.

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Definitions:

Verbal Disorder

A category of communication disorders that impair the ability to use or comprehend words, affecting spoken, written, or sign language communication.

Alzheimer's Disease

A progressive neurodegenerative disorder characterized by memory loss, cognitive decline, and personality changes.

Neurocognitive Disorder

A class of mental health disorders characterized by cognitive decline from a previous level of performance.

Apraxia

Impaired ability to initiate common voluntary behaviors.