Scenario 13.2 Use the Following to Answer the Questions

question 160

Multiple Choice

Scenario 13.2
Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services. After reviewing the previous three years' revenue, Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill. Glenwood's objective is to generate more income per customer on an annual basis. The hospital has previously priced its services by charging a flat fee for the office visit, a fee for each vaccine, and a fee for each type of examination beyond the basic office visit. Most customers pay the flat office fee and a fee for a rabies vaccine. Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit, the required rabies vaccine, and additional vaccines that prevent heartworm, kennel-cough, and fleas. Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program, rather than a one-time annual visit.
-Refer to Scenario 13.2. Glenwood is considering a markup pricing basis, with the cost for office visit plus vaccines at $45. If Glenwood were to add a markup of 33.3 percent of the costs, its price would be ____.

• A)$79
• B)$65
• C)$55
• D)$78
• E)$60

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Definitions:

Language Acquisition

The process by which humans learn to comprehend and communicate through language, including spoken, written, and sign languages, naturally occurring from infancy.

Human Contact

Interaction or physical touch between individuals, which can be essential for emotional, psychological, and physical well-being.

Individual Expression

The unique and personal way an individual communicates, demonstrates, or manifests their thoughts, feelings, or creativity.

Baltes' Developmental Ideas

A set of theories proposed by psychologist Paul Baltes that emphasize the lifelong development of individuals, focusing on the dynamic interaction between growth, maintenance, and regulation of loss.