Maintaining a Certain Market Share, Meeting Competitors' Prices, Maintaining a Favorable

question 160

Multiple Choice

Maintaining a certain market share, meeting competitors' prices, maintaining a favorable image, and achieving price stability are all associated with a ____ pricing objective.

• A) product quality
• B) market share
• C) survival
• D) profit
• E) status quo

---

Definitions:

Contingency Management

A behavioral intervention technique that modifies behavior by changing the consequences that are contingent on that behavior.

Counterconditioning

A behavioral therapy technique that involves replacing an undesirable response to a stimulus with a more desirable one.

Self-Management

The ability of an individual to manage their own actions, emotions, and thoughts, aiming towards achieving personal goals and maintaining well-being.

Participation Rate

The proportion of eligible individuals who actually participate in a study, program, or activity, often used as an indicator of the level of engagement or interest.