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When a Company Prices One Item in a Line Low

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When a company prices one item in a line low with the intention of selling a higher-priced item in the same line,it is using


Definitions:

Implicit Personality Theory

Sets of assumptions about how different types of people, personality traits, and actions are related to each other.

Personality Change

Alterations in an individual's patterns of thought, behavior, or emotion that are typically significant and impactful over time.

Social Categorization

The assignment of a person one has just met to a category based on characteristics the new person has in common with other people with whom one has had experience in the past.

Cognitive Dissonance

A psychological conflict resulting from incongruous beliefs and attitudes held simultaneously.

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