Because Gem Supply's Sales Have Continued to Decline, the Jewelry

question 182

Multiple Choice

Because Gem Supply's sales have continued to decline, the jewelry manufacturer has found that the costs associated with maintaining its own five-person sales force are prohibitive. The firm's marketing director begins to look for a small company or individual willing to perform the sales function for Gem Supply in its least productive region, the Far West. The ideal entity would carry complementary but non-competing lines. Such a firm or individual would be classified as a

• A)rack jobber.
• B)manufacturers' agent.
• C)specialty-line wholesaler.
• D)selling agent.
• E)commission merchant.

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Definitions:

Self-Actualization Needs

The highest level in Maslow's hierarchy of needs, representing the pursuit of realizing one's potential and seeking personal growth and peak experiences.

Physiological Needs

Basic physical requirements for human survival, such as food, water, and shelter, which are essential for maintaining life.

Motivation

The driving force behind individuals' actions, desires, and needs to achieve goals.

Consistently

Displaying steadiness and uniformity in actions, values, methods, measures, principles, or outcomes.