Solved

Use the Following to Answer the Questions

question 25

Multiple Choice

Use the following to answer the questions.
The State Farm Group includes several companies.Probably the most well-known company in the group is the State Farm Insurance company,the largest auto and home insurer in the United States.State Farm Insurance provides protection for approximately 78 million policies on auto,fire,life,and health services.It is also a leading insurer of homes and autos in Canada.Another company in the State Farm group is the State Farm Bank,which was opened in 2000,beginning State Farm's entry into the financial services field.However,the State Farm Bank is not a traditional bank,in that it has no branch offices and its services are provided through State Farm agents,a call center,the mail,and on the internet.It currently serves over 1.9 million bank accounts.
-Refer to Scenario 17.2.In 2008,Cal Ripken,Jr.and State Farm teamed up to promote State Farm's national teen driver safety program.The marketing division at State Farm produced a one-page document that described the partnership,which was then published in several national newspapers and on the internet.The document from State Farm is an example of ____,while the publication in the newspapers is an example of ____.

Definitions:

Fast Fashion

The rapid translation of high-fashion design trends by lower-cost manufacturer-retailers.

Online Retailing

B2C electronic commerce in which individual consumers directly buy goods or services over the Internet; also known as e-retailing.

E-Retailing

The selling of goods and services through online platforms, also known as electronic retailing, encompassing a wide range of online business models.

Cyber-Retailing

The activity of selling products or services through electronic means, such as the internet, rather than through a physical retail store.