Blockbuster Offers Its Customers a Blockbuster Rewards Card That Allows

question 60

Multiple Choice

Blockbuster offers its customers a Blockbuster Rewards Card that allows them to rent every sixth movie free and provides various discounts throughout the year.The primary promotional objective of programs such as this is

• A) encouraging product trial.
• B) retaining existing customers.
• C) stimulating demand.
• D) combating competitive promotional offers.
• E) reducing sales fluctuations.

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Definitions:

Sarcophagi

Stone coffins typically adorned with sculptures or inscriptions and used to bury the dead, especially in ancient civilizations such as Egypt, Rome, and Greece.

Augustus

The first Roman emperor, ruling from 27 BC until his death in AD 14, known for initiating the Pax Romana and significant cultural and political reforms.

Emperor Cult

The practice of worshiping emperors as gods, which was common in Roman and other ancient civilizations.

Pax Augusta

A term referring to the peace within the Roman Empire under Emperor Augustus, also known as Pax Romana, that lasted from 27 BCE to 180 CE.