Use the Following to Answer the Questions

question 174

Multiple Choice

Use the following to answer the questions.
The manufacturers of Whizz,a new laundry detergent,are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines,coupons,public relations,sales promotion,and viral marketing.They are not sure when to use each of these methods however,and have asked for your advice.
-Refer to Scenario 16.2.Since Whizz is a new product,which of the following promotional methods would you least recommend?

• A) magazine ads.
• B) viral marketing.
• C) television commercials.
• D) a price-reduction sales promotion.
• E) public relations.

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Definitions:

Instructor Relationship

The interpersonal connection and interaction between a teacher and their students.

Life Comfortability

The state of experiencing ease, well-being, and a lack of hardship in daily life.

Parental Concerns

Issues or worries that parents might have regarding the well-being, safety, education, and future of their children.

Family Members

Individuals connected by blood, marriage, or adoption considered to be part of one's immediate or extended family.