Use the Following to Answer the Questions

question 210

Multiple Choice

Use the following to answer the questions.
The manufacturers of Whizz,a new laundry detergent,are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines,coupons,public relations,sales promotion,and viral marketing.They are not sure when to use each of these methods however,and have asked for your advice.
-Refer to Scenario 16.2.If the manufacturers of Whizz were to partner with Whirlpool to place a bottle of Whizz in each new washer that is purchased during the first year,this would be an example of

• A) advertising.
• B) sales promotion.
• C) viral marketing.
• D) packaging.
• E) publicity-based public relations.

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Definitions:

Precise

Characterized by accuracy and exactness in action, measurement, or expression.

Accuracy

The extent to which a measurement, calculation, or specification matches the accurate value or a benchmark.

Accurate

A description of how close a measured or calculated value is to the true value, reflecting the correctness of the measurement.

Mass

A measure of the amount of matter in an object, usually in kilograms or grams in the metric system.