The Cost Per Thousand (CPM) Indicator Shows

question 179

Multiple Choice

The cost per thousand (CPM) indicator shows

• A) the cost to expose 1,000 people to a television commercial.
• B) the cost to expose 1,000 people to a one-page magazine advertisement.
• C) the return on investment marketers get for their advertising dollar.
• D) the cost to expose a million people to any type of advertisement.
• E) how one media source compares to a different source for reaching target markets.

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Definitions:

Beck Et Al. (1962)

Refers to a seminal research study by psychologist Aaron Beck that contributed to the understanding of depression, introducing the concept of negative cognitive bias.

Inter-Rater Agreement

The extent to which two or more raters or judges agree on evaluations or assessments.

Discontinuous Approach

A viewpoint in developmental psychology that posits development occurs in distinct stages or steps rather than gradually.

Categorical Classification

A method of organizing items into categories based on shared characteristics, often used in the classification of mental disorders.