After the Target Audience for an Advertising Campaign Has Been

question 70

Multiple Choice

After the target audience for an advertising campaign has been identified and analyzed, marketers should then proceed by

• A) creating the advertising platform.
• B) determining the financial resources available.
• C) defining the advertising objectives.
• D) developing a media plan.
• E) creating an advertising message.

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Definitions:

Leeward

The side of an object or area that is sheltered from the wind, opposite to the windward side.

El Niño

A climate phenomenon characterized by the warming of ocean surface waters in the central and eastern Pacific, leading to significant weather changes worldwide.

Cholera

An infectious disease caused by the bacterium Vibrio cholerae, characterized by severe diarrhea and dehydration.

Fire-Resistant Seeds

Seeds that can withstand or are adapted to grow after exposure to fire, contributing to the adaptation of certain plant species to fire-prone environments.