When Developing an Advertising Campaign, Benchmarks Need to Be Included

question 54

Multiple Choice

When developing an advertising campaign, benchmarks need to be included in the

• A) campaign platform.
• B) evaluation of the advertising effectiveness.
• C) statement of advertising objectives.
• D) media plan.
• E) budget.

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Definitions:

Investigative Interviews

Structured conversations conducted to gather information and facts about specific events, often used in criminal investigations or research.

De-Individuation

The loss of self-awareness and individual accountability in groups, often leading to uncharacteristic behavior.

Antisocial Attitudes

A set of beliefs or attitudes that are hostile, harmful, or against societal norms, and can lead to antisocial behavior.

Normative Topics

Subjects or issues that are related to prescribing norms or standards of behavior considered to be acceptable within a society or group.