Communication That Builds and Maintains Favorable Relationships by Informing and Persuading

question 34

Multiple Choice

Communication that builds and maintains favorable relationships by informing and persuading one or more audiences to view an organization more positively and to accept its product is the role of

• A) the vice president of sales.
• B) manipulation.
• C) promotion.
• D) information.
• E) sales promotion.

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Definitions:

Net Present Value

A calculation that compares the present value of cash inflows with the present value of cash outflows over a period of time.

Working Capital

The difference between a company's current assets and current liabilities, indicating its ability to meet short-term obligations.

Discount Rate

A discount rate utilized in discounted cash flow assessment for establishing the present worth of expected cash flows.

Annual Operating Cash Inflows

Annual operating cash inflows are the monetary returns received from a company's day-to-day business operations over the course of a year.