Why Should a Benchmark Statement Be Included in Advertising Objectives

question 123

Multiple Choice

Why should a benchmark statement be included in advertising objectives?

• A) Shareholders want to see where a company is in relation to competition.
• B) It is useful in determining whether retailers have increased their sales over the year.
• C) It gives an indication of how the advertising message is best presented.
• D) Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
• E) Objectives become more easily attainable when such a statement is included.

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Definitions:

Northeast Indians

Indigenous peoples native to the northeastern part of North America, including tribes such as the Iroquois and Algonquin.

African Slavery

The forced bondage and labor of African people transported to various parts of the world, particularly the Americas, between the 16th and 19th centuries.

Colonization

The act of establishing control over foreign lands and peoples, often involving settlement and exploitation, historically by European powers.

Virginia Company

An English joint-stock company established in 1606 by King James I with the purpose of establishing colonial settlements in North America.