If During an Advertising Campaign a Certain Portion of Advertising

question 25

Multiple Choice

If during an advertising campaign a certain portion of advertising runs continuously, and then during specific periods additional advertising is used to intensify the level of communication, a(n) ____ media schedule is being used.

• A) beating
• B) alternating
• C) flighting
• D) continuous with emphasis
• E) pulsing

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Definitions:

Cooperative

An organization formed by individuals to market new products. Individuals in a cooperative pool their resources to gain an advantage in the market.

Crops

Plants cultivated by agriculturalists for use as food, feed, fiber, or fuel.

Trade Name

The name under which a business operates and is known to the public, distinct from the company's legal name.

Franchise

A business arrangement between an owner of a trade name or trademark and a person who sells goods or services under the trade name or trademark.