Mike Stevens Wonders Whether the Creative Idea of Using the Character

question 49

Multiple Choice

Mike Stevens wonders whether the creative idea of using the character "Tom T. Turtle" as an image for marketing a new line of running shoes will be successful. He should suggest to his account representative that a(n) ____ be used to pretest the campaign.

• A) storyboard
• B) survey
• C) experiment
• D) GSR test
• E) consumer jury

---

Definitions:

Coercion

The act of compelling someone to act in a certain way by use of force or intimidation, often undermining their freedom of choice.

Commerce

The activity of buying and selling, especially on a large scale or between different places and entities.

East Asian Trade

Trade activities and exchanges that occur within East Asia or between East Asian countries and other parts of the world.

Juan De Oñate

A Spanish conquistador and colonial administrator who founded New Mexico as a Spanish colony and significantly impacted Native American populations in the late 16th century.