Matt Was in a Group Considered to Be Actual or Potential

question 136

Multiple Choice

Matt was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized.He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one.Matt participated in a(n)

• A) posttest consumer group.
• B) panel of advertising experts.
• C) consumer jury.
• D) customer ad panel.
• E) ad preview group.

---

Definitions:

Rating Scale

A method for collecting data about a variable of interest, often consisting of a series of questions or statements to which respondents indicate their level of agreement or disagreement.

Physical Illness

A condition that affects the body's normal functions, often characterized by specific symptoms and requiring medical intervention.

Pressure

A feeling of stress or urgency caused by external or internal demands influencing an individual's well-being.

Expectations

Beliefs or forecasts about future events, which can influence perceptions and behaviors.